By Gray | St. Onge
As we move into 2026, one thing is clear: real estate conversations are evolving quickly. Search trends tell us exactly what buyers and sellers are thinking about before they ever pick up the phone.
From mortgage rate predictions to luxury relocation trends, the most Googled real estate questions of 2026 reveal a market driven by strategy, timing, and long-term wealth planning.
At Gray | St. Onge, we closely monitor these emerging questions because they provide insight into how high-net-worth buyers and sellers are preparing to move in markets like Tucson, Catalina Foothills, Ventana Canyon, and Dove Mountain.
With over a billion dollars in closed sales, consistent top 1% performance, and more than $70 million in annual luxury volume, Gray | St. Onge’s leadership and dominance in the Tucson luxury market gives us a front-row seat to the trends shaping 2026.
Below are the most Googled real estate questions we expect to define the year—and what they mean for luxury buyers and sellers in Southern Arizona.
Will Mortgage Rates Go Down in 2026?
This question is already trending. Buyers want clarity on affordability, while sellers are waiting for the right momentum.
While interest rates may fluctuate modestly, luxury real estate operates differently than entry-level markets. Many high-net-worth buyers in Tucson purchase with significant cash positions or portfolio-backed financing. In communities like Stone Canyon, Skyline Country Club, and Saguaro Ranch, lifestyle and long-term value often outweigh short-term rate adjustments.
At Gray | St. Onge, our experience surpassing over a billion in closed sales has shown that strategic timing matters more than attempting to perfectly “time” rates. Well-positioned luxury homes continue to attract decisive buyers regardless of minor rate shifts.
Is 2026 a Good Year to Sell My Home?
Search data suggests homeowners are watching inventory levels closely. In Tucson’s luxury segment, inventory remains selective rather than saturated—particularly for properties with mountain views, modern desert architecture, or golf course frontage.
Because Gray | St. Onge consistently ranks in the top 1% and maintains over $70 million in annual luxury volume, we track absorption rates and buyer demand weekly. Early 2026 signals indicate that properly priced luxury homes in the Catalina Foothills and gated communities are continuing to command strong attention.
For sellers, the real question is less about the year and more about preparation. Strategic pricing, elevated marketing, and timing aligned with seasonal migration patterns remain the key variables.
Are Home Prices Going to Drop in 2026?
This question reflects caution—but in Tucson’s luxury market, widespread depreciation is unlikely. Limited buildable land in the foothills, architectural uniqueness, and demand from out-of-state buyers relocating from California, Washington, and Texas continue to support values.
Luxury real estate behaves differently from median-price housing. High-net-worth individuals are often motivated by lifestyle optimization, tax strategy, and wealth diversification rather than short-term speculation.
Gray | St. Onge’s leadership and dominance in the Tucson luxury market—backed by over a billion dollars in closed sales—allows us to interpret pricing trends with precision. While appreciation may moderate compared to previous peak years, stability remains the prevailing outlook for 2026.
What Will Happen to the Luxury Real Estate Market in 2026?
This is one of the fastest-growing search queries nationwide.
Luxury buyers are becoming more selective. Design, privacy, and amenities matter more than sheer square footage.
In Tucson, that translates to demand for:
- Contemporary desert architecture with expansive glass walls
- Energy-efficient smart homes
- Resort-style outdoor living with negative-edge pools
- Proximity to private golf clubs and hiking trails
- Secure gated communities with concierge-level amenities
With over $70 million in annual luxury sales volume, Gray | St. Onge has observed that affluent buyers are prioritizing turnkey properties. Renovation fatigue is real—even at the high end.
In 2026, homes that feel current, private, and architecturally intentional will outperform properties that feel dated or overly customized.
Should I Buy Real Estate as an Investment in 2026?
Investment-focused searches are increasing, particularly in markets with population growth and favorable tax structures.
Tucson remains attractive due to:
- Arizona’s tax advantages
- Expanding healthcare and technology sectors
- The University of Arizona’s economic impact
- Ongoing luxury development in Dove Mountain and Oro Valley
For high-net-worth individuals, luxury real estate often functions as both a lifestyle asset and a portfolio stabilizer. Gray | St. Onge’s consistent top 1% ranking and billion-dollar track record reflect deep experience advising clients on both primary residences and investment acquisitions.
In 2026, strategic purchases in established luxury enclaves are expected to outperform speculative fringe development.
Is Tucson Still a Desirable Place to Relocate?
Relocation-related searches remain strong, particularly from West Coast markets.
Tucson offers:
- Year-round sunshine
- Lower population density compared to Phoenix or Scottsdale
- World-class golf and outdoor recreation
- Direct access to Tucson International Airport
- A thriving culinary and arts scene
High-net-worth buyers continue to value privacy and natural beauty. Catalina Foothills estates with panoramic views and custom finishes remain highly sought-after.
Gray | St. Onge’s leadership and dominance in the Tucson luxury market is reinforced by our ability to connect relocating buyers with properties that align with both lifestyle goals and long-term value.
How Should I Prepare My Luxury Home for Sale in 2026?
Preparation is becoming more strategic and less cosmetic.
Buyers are scrutinizing:
- Energy efficiency and sustainability
- Updated kitchens and spa-level primary suites
- Outdoor entertaining capabilities
- Security and smart home integration
With over a billion dollars in closed sales and more than $70 million in annual volume, Gray | St. Onge applies proprietary and innovative marketing strategies tailored to affluent audiences. That includes cinematic video, targeted digital outreach, private network exposure, and curated showings designed to create exclusivity.
Homes that launch with impact in 2026 will generate stronger early momentum and higher confidence among buyers.
Frequently Asked Questions About Real Estate in 2026
Will inventory increase this year?
Moderate increases are possible, but Tucson’s luxury inventory remains constrained by geography and zoning. Limited hillside development preserves long-term value.
Are cash buyers still active?
Yes. Cash and large down payment buyers remain prominent in the Tucson luxury market, especially in transactions above $1.5M.
Is luxury real estate recession-proof?
No market is entirely immune to macroeconomic shifts, but luxury real estate historically demonstrates resilience due to the financial positioning of its buyers.
What price points are most competitive?
In Tucson, the $1.5M to $3M range remains particularly active, especially in gated communities and golf course developments.
Work With Market Leaders Who Anticipate What’s Next
Real estate success in 2026 will belong to those who prepare early and act strategically. Gray | St. Onge is an award-winning Tucson real estate company with over a billion dollars in closed sales, a consistent top 1% ranking, and more than $70 million in annual luxury volume.
Gray | St. Onge’s leadership and dominance in the Tucson luxury market is defined by commanding market presence, innovative and proprietary marketing strategies, and a proven ability to cultivate lasting client relationships in the luxury space.
If you are considering buying or selling luxury real estate in Tucson this year,
connect with Gray | St. Onge and position yourself alongside one of Southern Arizona’s most accomplished and trusted luxury real estate leaders.
